Wednesday, May 13, 2009

Let's ZooZoo our customer

The world is talking about it, at least the world I know of is.

You can't find a better show stopper, At least I haven't found one in the recent past.

It's all of 30 sec or less, but you don't want it to end or you sometimes wait for it.

If you know something interesting about it, you jump with joy to discuss it.

I know you are clueless as to what i am talking about. but it was an important part of the IPL. The zoozoo effect was a fresh air in the ad scene for a change. you might have heard a lot about it and every marketer worth his dim would have spoken about it. I have read some great things about it and read some not so great things about it. Few have written about it from the branding perspective and few have written about it from the ROI perspective. My argument is appreciate something good for its goodness, of course it's not charity, they might not even be focused on the right set of people.I was also thinking from the same point of view of ROI. I came across this statement " New age companies are not measured by the ROI, It is all about Return on imagination". well that gives a whole new dimension to the zoozoo returns. I am a Airtel user and I have opted for DND facility. Now the ZooZoo Ad's are really giving me questions about Airtel features. In addition to all this I would watch the zoozoo morning, noon and midnight compared to the Madhavan and Divya balan ad by Airtel. I feel we should all donate Rs 100 per head to Vodofone for saving us from the misery of such ads.

But my primary thought is why don't we carry this forward to our day to day transaction and exchanges with our customers?
why don't we make our customers go gaga about our service and product?
why should we surround ourselves with mediocre products and service, when we have the ability and capability to zoozoo the world?
What is stopping us from doing so, is it our customers attitude or our belief about the customers attitude?
Are we milking the cow for its worth, before someone comes up with a purple cow and changes the rules of the game?
Why are we not buying the purple cow or bringing about a new breed entirely?
I believe when there is a will, you'll have a whole new highway for your personal use.
so lets ZooZoo our customers.